| Why Linux won't make it to a desktop near you |
Sep. 12, 2007
You're a marketer who finds an exciting new product developed by some really smart people. A great product few people have heard of is the Holy Grail of marketing -- all you have to do is tell everyone about it, and the world will beat a path to your door.
Isn't that the theory?
So begins a guest column by Kim Brebach, a consultant with an Australian technology marketing group, who examines the Linux phenomenon from the perspective of a marketeer wondering why it hasn't caught on more, and what it would take to move it forward.
"In the last year or two, a few Linux makers have designed desktops expressly for PC users, not geeks ... They all include the operating system, a host of utilities and a full suite of office, Internet, graphics, and multimedia applications. You can check the goods on offer with the Live CD, and installing a full system can take as little as half an hour," he writes.
"Getting there is not beyond the scope of a competent Windows user."
So what's holding Linux back?
Read Kim's complete guest column here at DesktopLinux.com to find out.
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