| Is Linux pushing Microsoft into a corner? [ZDNet] |
Jul. 17, 2002
Matthew Broersma asks key questions about how Microsoft is adapting to the Linux challenge for ZDNet . . .
"The emergence of Linux as a serious competitor to Windows has forced Microsoft to change the way it approaches customers, according to Microsoft chief executive Steve Ballmer."
"'We haven't figured how to be lower cost than Linux', Ballmer joked."
"Instead of a straightforward sales pitch touting more features, better ease-of-use and a lower price, Ballmer said, Microsoft has now been forced to focus on the concept of total cost of ownership (TCO). 'We're actually having to learn how to say we may have a higher price on this one but look at the additional value. Look at how the value actually leads to lower total cost of ownership despite the fact that our price may be higher', Ballmer said."
"He said that while Microsoft can't be lower-priced, 'we can be lower cost' . . . "
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The entire text of Ballmer's speech is available on Microsoft's website.
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